Ally, 2022

Finally, a banger that can help you make bank. On a mission to improve financial literacy, Ally Bank bridged the gap between RapTok 🤝 FinTok with one goal: produce an extremely catchy song, "Money on Me," that could change a culture of overspending and undersaving.

Along the way we dropped gems with warm-up freestyles by TikToker/musician Charlie Curtis Beard, annotated lyrics from savings guru MoneyCoachVince, and a suprise feature from "Buff Baby" rapper Tobi Lou.

ROLE | Music Consultant, Copywriter

CREATIVE | Miklas Manneke, Tanvi Tandon

TALENT | Charlie Curtis Beard, Tobi Lou, Money Coach Vince

PRODUCER | Victoria McMahan